Haus Labs Exclusive Amazon Launch
Owned complete copy for the first-ever launch of a beauty brand on Amazon on Prime Day, including all PDPs.
Campaigns, Launches, Brand Moments
Go Skin Deep
Owned complete launch copy including name, tagline, site, email, PDP (+ Sephora), social, and blog.
Major Love for Your Moisture Barrier
Elderberry Jelly Cleanser launch blog.
Vintner's Daughter Active Treatment Essence Launch
Owned complete copy for launch of brand's second-ever product, including the comprehensive ingredient book.
Haus Labs Launch
Led editorial for Haus Labs by Lady Gaga launch, including collaborating on the "Love, Lady Gaga" letter. (It eventually became the About Us messaging.)
Wild Elements Brand Launch
Owned complete copy for brand debut, including full DTC journey, PDPs, impact, sustainability, and about.
Haus Labs Exclusive Amazon Launch
Managed all copy for the original brand launch. (Haus Labs was the first-ever beauty brand to launch on Amazon on Prime Day.)
Squalane + Vitamin C Rose Oil
Owned re-launch PDP copy including romance, clinicals, directions, ingredients, and infographics.
Squalane + Omega Repair Hand Cream
Owned PDP copy including romance, directions, and ingredients.
The Sunshine Set Social Launch
Created unique social copy for this exclusive set.
Beauty Sleep, Reimagined
Owned complete copy for Lactic Acid Resurfacing Night Serum launch.
Put Skin Health First With New Squalane Hand Sanitizer
Rapid-response COVID launch copy including name, tagline, site, email, PDP (+ Sephora), social, and blog.
Heavy-Duty Hydration, Extra-Fast Absorption
Owned complete copy for re-launch of Omega Repair Cream including tagline, site, email, PDP (+ Sephora), and social.
Superfood-Infused Beauty Grounds Coffee Launch
Crafted copy for launch, including brand story and ingredient details.
Put Your Hands Together for New Squalane + Omega Repair Hand Cream
Owned complete copy for rapid-response COVID launch.
The Best in Clean—Now for Every Body
Owned complete copy for new body care category with Caffeine Toning Body Cream launch.
Clean Beauty Today, Cleaner Planet Tomorrow
Sustainability brand messaging and highlights.
Our Sustainability Impact
Owned 2022 Earth Day campaign including site, email, social, and blog.
